Discover the easiest way to value your artwork with our powerful tool, tips, and industry insights.

How to Price Your Art: Use Our Art Price Calculator

Pricing your art can be one of the most challenging aspects of being a creative professional. A well-calculated price not only ensures fair compensation for your time and effort but also reflects the value of your work to collectors and clients.

As an artist, you deserve to have your creations valued fairly while remaining competitive in the market. Underpricing can devalue your work and the effort behind it, while overpricing might alienate potential buyers. By understanding the factors involved in pricing, you can position yourself confidently in the art market and build trust with your audience.

Art Price Calculator

This calculator helps estimate artwork prices based on various factors including size, complexity, and edition type. It's designed to provide a guideline for both artists and collectors.

Understanding Size Categories:

  • Small (up to A4): Perfect for detailed pieces and intimate spaces
  • Medium (A3-A2): Most popular size for home display
  • Large (A1-A0): Statement pieces for larger walls
  • Extra Large: Impressive scale for generous spaces

About Edition Types:

• One-off Original: A unique, single artwork piece
• Limited Edition: A restricted number of prints, each signed and numbered
• Open Edition: Unlimited prints available, typically more affordable

Suggested Price: £0

This is a suggested retail price based on market standards. Actual prices may vary based on additional factors.

Common Price Points:

• Medium sized limited edition (25 prints): £80 per print
• Open edition of the same artwork: £32 per print
• Original one-off piece: Starting from £320

Prices vary based on size, complexity, and edition type.

How the Art Price Calculator Works

Our pricing methodology follows a balanced approach based on industry standards and real-world market data. We use a medium-sized limited edition print (A3-A2) with a run of 25 pieces at £80 per print as our baseline. From this reference point, we apply multipliers and market research insights to determine pricing across different editions and formats.

The Art Pricing Formula

We use a structured formula to ensure fair compensation for artists while keeping prices competitive for collectors.

One-Off Originals

Priced at approximately 4x the total value of a limited edition run.

Limited Edition Prints

Priced based on scarcity—smaller runs command higher per-print prices.

Open Edition Prints

Priced at 40% of the limited edition price to reflect their unlimited availability.

Size-Based Price Adjustments


Since size influences material costs and market demand, we use multipliers to adjust for different artwork sizes:We use a structured formula to ensure fair compensation for artists while keeping prices competitive for collectors.


Size Category Multiplier Example Price (Limited Edition)
Small (up to A4) 70% of medium £56
Medium (A3-A2) Base price £80
Large (A1-A0) 180% of medium £144
Extra Large (>A0) 250% of medium £200

Complexity-Based Price Adjustments


Since the intricacy of an artwork affects the time and effort required, we use multipliers to reflect varying complexity levels: Our structured formula ensures fair compensation for artists while maintaining reasonable pricing for collectors.


Complexity Level Multiplier Example Price (Limited Edition)
Simple 80% of base price £64
Medium Standard base price £80
Complex 130% of base price £104

Expert Insights on Pricing Art

Tip 1: Research Comparable Artists

Look at artists working in your medium and style. Platforms like Artsy and Saatchi Art can give you insights into current market trends.

Tip 2: Account for Overheads

Beyond material costs, include expenses like studio rent, utilities, and marketing.

Tip 3: Tier Your Pricing

Offer a range of options, such as small prints, mid-tier framed pieces, and high-end originals. This approach appeals to a broader audience while protecting the value of your originals.

Tip 4: Build a Strong Reputation

Collectors are willing to pay more for artists with a credible portfolio, exhibition history, and positive reviews.

Common Mistakes Artists Make When Pricing Their Work

1. Ignoring Material Costs

Artists often underestimate the cost of materials. Ensure you account for everything, from high-quality paints to brushes and framing.

2. Not Valuing Time

Time is your most valuable resource. Whether you’re a full-time artist or balancing art with another career, your hours must be factored into the price.

3. Underestimating Your Expertise

As your skills grow, so should your prices. Reflect on your journey as an artist and adjust your pricing to match your expertise.

4. Overlooking Market Demand

Research what similar pieces sell for in your niche. If your price is significantly higher or lower, it may deter potential buyers.

5. Failing to Adjust for Editions

Limited edition prints should be priced higher than open editions due to their exclusivity.

Frequently Asked Questions

Meet the Creators

Our Art Price Calculator was developed by East Side Studio London, in collaboration with art business professionals and market analysts. We aim to provide artists with the tools they need to succeed in a competitive market.

Have any questions. Contact us at support@eastsidestudiolondon.co.uk

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