When it comes to buying art in New York City's vibrant Soho district, there's a bit of magic in the air. This post is for art lovers, collectors, and investors who are ready to dive into the world of contemporary art. Whether you're looking to make an investment or simply add a splash of creativity to your walls, Soho offers a plethora of options. From cutting-edge galleries to intimate artist studios, there's something for every taste and budget. During my recent research trip to Soho, I was thrilled to explore the dynamic art scene and uncover some hidden gems. With a range of prices from a modest $100 for prints to several thousand dollars for original works, Soho's art offerings cater to both new and seasoned collectors.
In This Guide
- My Soho Art Discovery - Independent Galleries: Where Creativity Meets Investment - Artist Studios and Open Days: Behind-the-Scenes Access - Markets and Degree Shows: Spotting Tomorrow's Stars - Print Shops and Art Print Retailers: Affordable Art with Flair - Expert Insights - Practical Tips
1. My Soho Art Discovery
During my recent visit to Soho, I discovered that the best times to explore the art scene are during weekdays when the crowds are thinner, allowing for a more personal experience with the artworks. A hidden gem I stumbled upon was the Soho Gallery for Digital Art, where I was captivated by the innovative digital art and multimedia installations. It's the kind of place that sparks inspiration, making it a must-visit for tech-savvy art enthusiasts.
2. Independent Galleries Where Creativity Meets Investment
Soho's independent galleries are a treasure trove for art collectors and investors. At C24 Gallery, I was drawn to the works of artists from Africa and the diaspora, with prices ranging from $500 to $10,000. These pieces not only hold aesthetic value but also offer excellent investment potential as the demand for diverse art continues to grow. Meanwhile, Marianne Boesky Gallery showcases a varied roster of contemporary artists, with prices starting at $1,000. Their dynamic exhibitions ensure there's always something new and exciting to discover.
3. Artist Studios and Open Days Behind-the-Scenes Access
If you're keen on meeting artists and seeing where the magic happens, Soho's artist studios and open days are perfect opportunities. Events like the Soho Art Walk offer curated tours of local artists' studios, typically held in October. These events provide invaluable networking opportunities and the chance to buy art directly from the creators, often at more accessible prices.
4. Markets and Degree Shows Spotting Tomorrow's Stars
For those looking to spot the next big thing, Soho's markets and degree shows are a goldmine. The Soho Contemporary Art Fair in November is a must-visit, featuring works from emerging and established artists alike. Timing your visit during these events not only gives you access to a wide array of artworks but also allows you to engage with artists on the rise.
5. Print Shops and Art Print Retailers Affordable Art with Flair
For those seeking high-quality art prints, Soho has several excellent print shops. The Print Shop offers a curated selection of art prints, posters, and limited edition artworks from various contemporary artists. Their professional framing services are top-notch, ensuring your new acquisition will be ready to hang as soon as it arrives home.
6. Expert Insights
As someone with over eight years in the art market, I've seen trends come and go. Currently, there's a growing interest in digital and multimedia art, making places like the Soho Gallery for Digital Art particularly noteworthy. Keep an eye out for emerging artists who are pushing boundaries with technology. They represent a unique investment opportunity as the art world continues to evolve.
Practical Tips
Navigating Soho's art scene is a breeze with a bit of planning. Most galleries operate from 10 AM to 6 PM, and while public transport is your best friend, parking can be a challenge. Consider visiting during off-peak times to avoid crowds, and remember, a smile and a genuine interest in the art can open many doors in this welcoming community.
Ready to expand your collection? Shop our online collection at East Side Studio London – we ship to Soho from our nearest studio in the USA. Whether you're in New York, London, or Sydney, we've got you covered with studios in the UK, Netherlands, USA, and Australia.
Key Takeaways
- Notable areas: Soho District
- Peak times: October, November for degree shows, exhibitions
- Price range: budget-friendly options, investment pieces








